FuturFestival was born in December 2009 to celebrate the centenary of the Futurism, gathering more than 7.ooo people from all over Italy at Oval Lingotto, thus resulting “Italy's most beloved New Year’s Eve party”.
On December 31st, 2009 FuturFestival collaborated in the production of Torino’s New Year’s Eve in Piazza Vittorio Veneto presenting Groove Armada, Juliette Lewis and other internationally recognized artists to celebrate Torino’s victory as European Youth Capital. On December 7th, 2010 FuturFestival presented Bloody Betroots’ only Italian gig, with a special appearance by Tommy Lee at the drums.
On June 30th, 2012 FuturFestivalevolved into the first Italian 100% daytime summer festival, under the name of Kappa FuturFestival, taking its name from the well known sport brand, whose president had suggested Parco Dora as the perfect location. In 2013 KFF consolidated itself as Italy's most beloved clever entertainment format, urban, 100% day time and with "0" impact on the public finance, and entered the Top 5 European Summer Festivals.
In 2015 KFF was the first format in the industry in Italy to introduce the cashless technology to purchase all goods and services at the Festival through a loyalty card. In January 2016 it was mentioned by The New York Times as an unmissable event of that year. In 2016 and 2017, together with Movement Torino Music Festival, it received the European Commission Patronage, the first for this kind of events in Italy.
KFF17 registered 26% attendance from abroad, a new record, counting 62 nationalities among the 45k participants. In 2018 KFF goes beyond itself, adding a 4th stage and registering an increase on all fronts: 65 high-profile international artists; 24 Italian performers, of which 13 from Torino. 50.000 participants, of which 35% from abroad (+74%), coming from 87 nations (+40%), new industry record.